The Official Blog of Colleen Rich Entrepreneur & Lightworker: Bringing Light Into The Darkness

I know many people absolutely dread talking to prospects, especially on the phone. Much of this reason is due to lack of confidence and not knowing what to say to prospects. There are many other reasons that people fail when talking with prospects. In this article blog post I will explain about how using the F.O.R.M. method will help you increase your prospecting recruitment into distributors.

Have you ever struggled to pick up the dreaded phone to call a prospect? Have you struggled getting other team members to call their prospects? That’s because for some reason they fear the dreaded phone calls that you &/or they must make. Not many people are born natural recruiters and therefore dread having to do so.

One of the reasons that people hate and dread prospecting is that they simply do NOT know what to say or how to deal with objections or questions. Prospecting is a learned skill which like many other learned skills, takes time to develop.

But this simple little F.O.R.M. formula will help you take potential prospects guards down, learn information about your possible recruit that may actually assist you in recruiting this prospect, and help you build an actual relationship with that prospect. While at the same time, greatly increasing your team members by recruiting those very same prospects!

The formula used to do this is called the F.O.R.M. method. And I know some of you may know and use this formula, but many of you may not. So I’m specifically speaking to those of you who have not.

What does the F.O.R.M. method stand for? It’s a simple formula method that helps you remember how to approach potential recruits when prospecting:

F = Family

O = Occupation

R = Recreation

M = Message

If you can remember this simple formula you will greatly decrease your prospects guard, and increase your recruiting. Simply put, you are getting to know more about your potential prospect, so you can better understand their wants and needs.

So you first ask them questions about their family; how many children, how old their children are, are they married, etc?

Then ask about their occupation; if they are employed (due to economy this is a pertinent question), where they work, what do they like about their job, what do they not like about their job, etc?

Then ask about their recreation activities; what they like to do for fun or to relax, what hobbies do they have, do they like to travel, how active they are, etc?

And lastly the message, which only applies to those that qualify or people that they know that may qualify. The message is simply, about what you do, and who you are looking for. So I may say something like this: I know that you work as a _____ and this may or may not be for you. But I help people earn an extra income from home in a way that doesn’t interfere with what they are already doing. My company is very successful at teaching others how to generate extra income from home. Again, this may or may not be for you, but if you would like I can give you a website address where you can get some more information. That website address is ________. You noticed that I didn’t really make that a question, as much a statement.

Now if they are very happy and not looking for anything else than you have weeded them out, but can get a referral from them, so don’t waste your efforts thus far. I would say something like: I know that you are very happy being a garbage disposal person and that this is not for you, but do you happen to know anyone that might be interested in an opportunity like this and generating extra money from home, or have lost their job and are maybe looking to replace their income?

You would be amazed at how many referrals that you will get, just for simply asking after having built a rapport with that person or potential prospect. Not only that, but you will also see an increase in your recruiting efforts because you have built a relationship with that person.

Be sure to write down what they say, because you never know how many will call you back later asking more questions, or looking to join your opportunity. When you can reply to them with; Oh hi _____, how is little Johnny doing in hockey? They will be amazed at the level of your people skills and feel very comfortable joining your team!

I know that this was a bit longer post, but I know that these simple steps will help you increase your business if used when talking to prospects. If you have found this post useful, please Share it or Retweet it.

To get more prospecting tips, visit our MLM Christmas Blog Tips at: http://mlmchristmascarol.com/the-seventh-day-of-christmas-prospecting-tips/

Happy Holidays and Happy New Year!