The What, Who, And How of Internet Marketing

Many new people going into Internet marketing have no idea about the basics of what they are doing.  In this article post I will explain about the proper what, who, and how of Internet marketing.

Now I know that most new Internet marketers are told to go out and market their primary opportunity.  And when you asked most newbie Internet marketers ‘what’ they are marketing, they will tell you the name of their primary opportunity.  And this is exactly what they were taught as well.  But this is absolutely, 100%, the wrong answer!

So ‘what’ should a newbie Internet marketer be marketing?  Themselves or their self brand and nothing else.  This is the ‘YouInc’ factor of Internet marketing and/or  ‘self branding’.  You first and foremost brand your self as a leader in your industry and nothing else. You learn and do all you can, so you become of value to others in your industry.  Being knowledgeable and valuable in your industry gives you the ability to be seen as a leader.  So you brand your self as a valuable leader in your industry, and you market your self, group, or team.  People buy people, not companies, opportunities or compensation plans.

The concept of self branding opens the door for a whole another topic and article post.  So more on that a different time.

Now let’s go to the ‘who’ of Internet marketing.  Do you know who your target market is?  This is the ‘who’ of Internet marketing.  It’s your target audience, or who you are trying to market to.  Now most people have no clue as to the techniques used to acquire a specific, and proper target market. And again this goes back to how they were taught to do things in Internet marketing.  It is not your friends, families and neighbors as many have been taught by their predecessors.  This kind of marketing will only land you a spot in the ‘NFL‘ club or no friends left club.

If you are in Internet marketing and you have branded your self as a leader, then you are more than likely looking to Internet marketers as your target market.  Now understand this totally depends on what you are marketing.  If you are marketing toilet seats and toothbrushes, your target market is not Internet marketers. The methods used to find your target market are again a topic for another article post.

So let’s move on to the ‘how’ of Internet marketing.  There are basically three methods you can use to market.

• The paid methods, like pay-per-click, which can get very expensive very quickly
• The free methods, which obviously take much longer to accomplish your goals
• A delicate balance of both, paid and free methods, depending on your budget

Now not to sound repetitive here, but the ‘how of Internet marketing is a topic for a whole another article post.

But let’s recap for a minute. You need to market ‘you’ as a leader, which is your ‘what’ of Internet marketing.  Your target audience is the ‘who’ of Internet marketing. And paid, free, or a combination of both methods is the ‘how’ of Internet marketing. Until you get the what, who, and how down correctly for Internet marketing, you should go no further or you will just be wasting both your time and hard earned money, with very little success.

I hope this article post was helpful in getting you started in the correct erection, for your new Internet marketing career.

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